Discovery, planning, implementation and execution: Our management team uses the VELO process to uncover your pressure points and eliminate them.
The VELO process to managing communications within your organization begins with our discovery of the pressure points you face in gaining control of your marketing assets. Where are your pain points?
Time zappers: Are you or your staff spending too much time managing the procurement and inventory of items that are not related to your core objectives? Do you find that your staff spends time creating multiple variations of the same document?
Control issues: Does the marketing material that your distributor network uses comply with your company brand standards? Does your field sales staff have the proper materials to use in the selling process? Would you like to simplify the process of having satellite stores and offices comply with company signage guidelines?
Obsolescence: Do you annually toss marketing materials because they grow obsolete or are simply not used? Are these materials even addressing the right target markets?
Timing delays: Are new promotions delayed because the correct material struggles to get to the field reps? Do you know how, when and where your marketing material is used in the field?
Inconsistent branding: Is your message being properly communicated and received? Would you like to take advantage of the power of personalized communications with no risk to your design, message and brand standards?
Once we discover your points of pressure, we'll design and plan the scope of the VELO solution, determine the ROI and map out the components for success. The end result is an implemented customized VELO portal that will help you gain control of your marketing assets.
IDENTIFY AREAS NEEDING IMPROVEMENT
Map out the project scope and identify VELO components needed to make the program successful.
Determine return on investment made from using the VELO portal.
Identify the assets to be managed.
Identify and evaluate the needs of the users.
Identify the needs of the managers in control of the system.
Digital and hard assets collected, organized and cataloged.
Design, layout, categorize, HTML web access.