Velocity Marketing Asset Management

Tag: sustainable

The value of print

Just received an email this week from Michael Makin, the President and CEO of the Printing Industries of America, where he informs us that yet another major corporation – Google – is bashing the print industry. Now, I personally love Google – it is my search engine of choice but come’on guys let’s play fair.

Here are some excerpts from Mr. Makin’s letter:

“Once again our industry is under attack, and this time it is from Google, which has launched an initiative titled “Go Paperless in 2013.” It is joined in this effort by a number of digital companies which clearly have a vested interest in a non-paper communications stream.
Needless to say we find such a proposal ridiculous and an insult to the almost one million Americans who owe their livelihood to our industry.
The primary raw material for printing is paper, which comes from trees, which are a renewable resource – so renewable that today our country has 20 percent more trees than it did on the first Earth Day, which was held more than 40 years ago.
Printing is the only medium with a one-time carbon footprint – all other media require energy every time they are viewed. Electronic devices, which Google produces, for example, require the mining and refining of dozens of minerals and metals, as well as the use of plastics, hydrocarbon solvents, and other non-renewable resources.”

Visit our LinkedIn or Facebook page to read more on the value of print.

Follow the frog … no kissing necessary

Now that I’ve got your attention, let’s talk about the Rainforest Alliance, the green frog and sustainability. September 19 to 23, 2011 is Rainforest Alliance week and Velocity is helping to support a brighter future for people and the planet. You can too.

Do you currently use FSC certified paper in your print projects? Did you know that if you’re working with a FSC Certified Chain of Custody printer you have the option to use both the FSC logo and the Rainforest Alliance (frog) logo?

It’s been our experience that customers don’t request using the logos because it seems complicated and mysterious. In fact, it’s really very simple and it typically costs you nothing. The printer bears the cost of certification, report maintenance and annual audits. The benefit to you is in promoting your brand. It lets everyone know that you support the highest social and environmental standards in the market. When you request FSC certified paper you contribute to conservation, responsible forest management and the community of people that live near the forests that provide the paper.

How do you do it? Simple. When you spec a print project with your printer you request FSC paper at the time when the Account Rep is preparing the quote. You decide where on the piece the logos will be placed according to FSC guidelines and have your designer leave space for the logos to be placed. The printers’ graphics dept. then places the appropriate logo, obtains approval from the certifying body and sends you a proof for sign off.  FSC certified paper is widely available and the choices are numerous to fit almost any print project.

Velocity uses the FSC and the RAC green frog logos on almost all of our marketing collateral which promotes that the paper used was produced in harmony with nature and forest communities. We encourage you to make the commitment to print responsibly and promote proper forest management. After all, paper is a renewable resource, made from a natural renewable resource, wood, which has the capacity to be produced in an endless cycle. To safeguard this cycle, our forests have to be managed and harvested in a sustainable manner.

So, come on, join us and follow the Frog! We’ll be tweeting and posting on our Facebook page during Rainforest Alliance Week so connect with us to learn more. Visit and our website at to learn more.

Or you can download our complimentary Guide to Environmental Logo Usage.