There are many names associated with online solutions or storefronts. At Velocity we call our platform VELO™ because it covers so much more than a simple order site. I will publish a series of posts to cover some of the options that should be considered for any storefront to get the ultimate control.
Allowing products to be ordered is only a small piece of the puzzle, controlling the entire process and gathering intelligence that can be used for better control over your marketing assets is powerful and can lead to major savings both in purchasing as well as time.
At the beginning you always need a way of accessing the site. This can be done in multiple ways:
- Open site – This is generally used for a retail site where everyone can visit the site and there are no login requirements. It is open for browsing and would not require any personal information until a purchase decision is made.
- Self-Registration – This site requires new users to register for the site, prior to access being granted. Additional controls can be put in place to limit new users permissions and what products they are able to view.
- Closed-Registration – Only those with permissions and a login and password can access the site. Each user can have specific permissions, including individual budgets, product access, shipping options and much more.
- Pass-thru login – This is a great option for clients that already have a password protected portal. The pass-thru login can allow users to seamlessly go from logged into the client’s portal to the storefront solution. No need for an additional password to remember and the user can easily navigate between the portal and storefront from within the portal.
Obviously these only touch on the login options and the controls that can be built in are endless. Site admins have complete control over permissions and can also put in place approval levels to further monitor product usage.
By Jim Stiles, CEO
For quite some time now we have run a program of generating surveys for a quick response from our clients asking if they were satisfied with the product and service they received on their last order. The feedback we received has been excellent and we greatly appreciate the responses. Sharing positive feedback with the staff goes a long way with helping to keep our staff positive and letting them know their hard work pays off. Recently, in a large survey response we were overwhelmed with positive feedback which clearly showed we are the BEST supplier in the industry. Well, I am a realist and understand no company is that perfect. We are all still human and not SUPER Velocity Print Solutions who can print at the speed of a bullet, bend steel with our paper cutting machines, or even stop a locomotive to make a job happen on time. There has to be clients who did not feel fully satisfied with our services. Unfortunately, not all clients are willing to say so and it is those I worry about. After all, if I just gave positive feedback to my son and never commented on how he might improve on something how would he ever learn?
I am sure that not all clients are comfortable complaining to the business because perhaps they feel their complaints will fall on deaf ears or they will be labeled as a complainer or perhaps it just wasn’t worth the trouble. One big thing stopping negative feedback I’m sure is that the client does not want to throw a sales person or customer service representative under the bus. To that point, I do not know of many professionally run companies who hang staff from the rafters if a little professionally presented criticism came in from a client. Any business needs criticism and constructive feedback to grow and improve their products and service levels. The little things matter. Did we keep you informed through the process? Did you have to wonder at any point where your job was or when someone would get back to you? Was the invoice timely and accurate? While it is just fantastic to receive positive feedback it’s really the small things that possibly annoy or take up your time that a survey is trying to unearth and provides the most valuable feedback to a company.
Our team excels at custom projects. We recently handled a special project for a Fortune 500 client to create a series of gifts for an executive leadership training series. This involved sourcing a stylish custom box that featured a debossed logo, as well as custom foam inserts that would not only protect the product, but have an elegant presentation and ship safely both domestically and globally. There were different themes based upon which country and location the leadership class took place. Some of the gift items included personalized letters, branded leather luggage tags, engraved brass compasses, commemorative coins, acrylic branded paperweights, and imprinted magnifying glasses as well as other items. Our promotional team and account manager sourced all the products and handled the print, packaging, fulfillment and shipping to over 50 locations globally. So, if you have a unique project and are wondering where to start or what vendor to contact … give us a call. We’ll be happy to assist and work with you to coordinate all the details so that your project exceeds expectations.
Velocity Print Solutions a Northeast Regional provider of print related communication services, headquartered in Scotia, NY has announced plans to centralize their production facilities. Velocity will be moving its smaller lithographic printing operation located in Middlebury, CT to their larger Albany, NY (Scotia) production facility. Velocity will be retaining a sales office in CT to house customer service and sales personnel. A six color large format 40″ lithographic press with automation and coating capability will be moved to the NY facility and will complement the existing offset and digital printing offerings.
Customers asking for higher volume print quantities more suited for lithographic than digital will be pleased to learn we can now offer all this in one location. Project management will be streamlined with the variety of presses all in one location as well as fulfillment, mailing and shipping services. In addition, the corporate office in Scotia will be adding positions for press operators, production and sales staff.
Jim Stiles, CEO states that:
“This consolidation will put Velocity in a much stronger position to compete in the marketplace. Our wide variety of print related services that we currently offer will be complemented by the new services we intend to add in the near future.”